ads.txt Company Ranking

adstxtlab constantly crawls the web for ads.txt files and monitors their results. While doing that, we get a deep insight in how the advertising world looks like. With this data we create a monthly ranking of companies that are listed in the ads.txt files around the world. Here is the current top 50:

Top 50 company ranking

#CompanyLast month
1. Google 1 (+/-0)
2. Rubicon Project 2 (+/-0)
3. PubMatic 3 (+/-0)
4. AppNexus 4 (+/-0)
5. OpenX 5 (+/-0)
6. Index Exchange 6 (+/-0)
7. One by AOL 7 (+/-0)
8. PulsePoint 8 (+/-0)
9. Smart RTB+ 10 (+1)
10. Sovrn 9 (-1)
11. SpotX 11 (+/-0)
12. RhythmOne 12 (+/-0)
13. District M 13 (+/-0)
14. bRealtime 14 (+/-0)
15. Improve Digital 15 (+/-0)
16. FreeWheel 16 (+/-0)
17. GumGum 17 (+/-0)
18. Telaria (fka Tremor Video) 20 (+2)
19. Amazon 18 (-1)
20. Gemini from Yahoo! 19 (-1)
21. 33Across 21 (+/-0)
22. UnrulyX 22 (+/-0)
23. Smaato 23 (+/-0)
24. TripleLift 24 (+/-0)
25. Criteo 25 (+/-0)
26. Sonobi 27 (+1)
27. LKQD 26 (-1)
28. Bidfluence 30 (+2)
29. AdForm 29 (+/-0)
30. Teads 28 (-2)
31. LoopMe 31 (+/-0)
32. Sharethrough 32 (+/-0)
33. Conversant 33 (+/-0)
34. onetag.com 34 (+/-0)
35. AdYouLike 35 (+/-0)
36. Adman Media 36 (+/-0)
37. Media.net 37 (+/-0)
38. Synacor 38 (+/-0)
39. Yieldmo 39 (+/-0)
40. Outbrain 41 (+1)
41. COMET 40 (-1)
42. pubnative.net 42 (+/-0)
43. Undertone 43 (+/-0)
44. e-Planning 44 (+/-0)
45. ad-generation.jp 45 (+/-0)
46. AdMixer 46 (+/-0)
47. SpringServe 47 (+/-0)
48. Fyber 48 (+/-0)
49. richaudience.com 50 (+1)
50. Taboola 49 (-1)

Want to know more?

The full list of more than 250 companies is available on request. Please get in touch with us.

What's ads.txt?

Ads.txt stands for "Authorized Digital Sellers". It is a mechanism on how a publisher/website owner can tell potential buyers that the traffic they are buying is valid. It also tells the buyer that the SSP/DSP from which they are receiving the traffic is wanted/allowed by the publisher. This prevents third parties ("ad-frauders") to send traffic to buyers and claim that the traffic originates from your website (by falsifying the referrer domain in the bid-request). Read more

What's ads.cert?

Ads.cert is a standard which is designed to sign and verify messages send via OpenRTB (RTB-Requests), allowing a seller to prove that the sold inventory is valid. A message is signed using private keys and can be verified using public keys. This way a buyer can ensure that the offered inventory is valid and adfraud can be reduced. Read more

What's app-ads.txt?

App-ads.txt is the ads.txt standard for mobile apps. It allows buyers to verify that a seller is really allowed to sell inventory for this certain app. It combines the logic from ads.txt with meta information from App stores.